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Media Spotlight

SwingDish and Covel Make A Big Splash

“Simply put, my Covel golf shirts are the most comfortable golf shirts I have ever worn,” explains Traveling Golfer host Tony Leodora. “And the styles are amazing. Every time I go out, wearing a Covel shirt, I receive comments about how good-looking it is.”

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Club Covel, You Should Join!

While Toby was off smashing country records and entertaining the troops, Tricia went to establishing her own career as a fashion designer. In 2013 she created the SwingDish line as a luxury women's golf apparel brand...Not to be one to rest on her laurels, Tricia has now launched he men's line of golf apparel. I wonder of the fact that Toby is a “golf-a-holic” had any baring on her mind to launch the Covel mens line?

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Covel and SwingDish Belmar

Golf Content Network

It’s a marriage made in heaven – golf apparel companies, SwingDish and Covel. Actually, it’s a union made in the heartland of Oklahoma, just like the marriage of founder Tricia Covel and her husband Toby Keith whose pet name for his bride is Trish the Dish. It’s all in the family as Tricia engaged her daughters Krystal and Shelley to assist in the SwingDish business she first created to...

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Fab Finds by Debbie Clemens

Covel was featured in the March 2021 issue of Swoon Memorial's Fab Finds section, curated by Debbie Clemens.

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Tony's Top Ten 2021

For almost 20 years, veteran golf writer/broadcaster Tony Leodora has concluded an exhausting week of research at the PGA Merchandise Show in Orlando by announcing “Tony’s Top Ten” – a list of products that caught his eye during golf’s business extravaganza....

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